The Beauty of Life Club is a non-profit, civil society organisation established in 2018 whose aim is to study, promote and raise awareness on art and cultural heritage in Serbia through connecting and gathering together experts and people in general interested in art and culture. The Club cooperates with both individuals and institutions in Serbia and abroad.

Ever since its foundation, the organisation has focused on and promoted the Art Nouveau architectural heritage of Belgrade through publications, exhibitions, seminars/conferences and urban routes.

It is also partnered with the Belgrade City Museum to help it organise the various activities throughout the city that celebrate World Art Nouveau Day, on 10 June each year.

Klub Lepota Života (The Beauty of Life Club)